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What Does “Post this on IG Reels” Mean on TikTok?

If you’ve been on TikTok recently, you might have seen a “Post this on IG Reels” comment.

The comment is prevalent under videos where the TikTok creator shows their face.

IG Reels refer to Instagram Reels, which are short videos, similar to the videos on TikTok.

But what does this cryptic comment mean on TikTok and why do people comment it?

In this guide, you’ll learn the post this on IG Reels meaning on TikTok, lil bro meme, and why people comment it.

Post this on IG Reels meme

Post this on IG Reels isn’t actually a meme, but rather a comedic or negative comment under TikTok videos.

Some TikTok creators deserve these comments under their videos because they spew hate themselves.

User @ellasuecook posted a controversial video criticizing people who do bodybuilding poses.

The video got over 5 million views, 1 million likes, and 25,000 comments.

Comments under her videos were, “Please post this on IG Reels” and “Post this on Insta big bro”.

Post this on IG Reels meaning

Post this on IG Reels is a comedic or negative comment (or both), depending on the context of the TikTok video.

In a nutshell, the comment asks the creator to post the video on Instagram Reels instead of TikTok.

This is because the comment section on Instagram Reels is a lot more unfiltered than the comment section on TikTok.

TikTok has a “Filter spam and offensive comments” filter that is enabled by default.

What the filter does is that recent comments that may be offensive or spam will be hidden unless you approve them.

Instagram also has a “Hide comments” filter, but it’s not as effective as TikTok’s, so comments tend to be more inappropriate there.

Hence, if a TikTok creator posts their video on Instagram Reels, people are more likely to comment crazier things.

In addition, Instagram users tend to be more aggressive with their comments as compared to TikTok users.

So when people comment “Post this on IG Reels” on TikTok, they want the TikTok creator to get bombarded with crazy comments on Instagram.

Further reading

How to Get the Ants Filter on TikTok

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About the author

Lim How Wei

Lim How Wei is the founder of followchain.org, with 10+ years of experience in Social Media Marketing and 5+ years of experience as an active investor in stocks and cryptocurrencies. He has researched, tested, and written thousands of articles ranging from social media platforms to messaging apps.

Lim has been quoted and referenced by major publications and media companies like WikiHow, Fast Company, HuffPost, Vice, New York Post, The Conversation, and many others. One of his articles about the gig economy was quoted by Joe Rogan, who hosts The Joe Rogan Experience (the most popular podcast in the world), in the This Past Weekend podcast (the third most popular podcast in the world as of 2026) by Theo Von.

In his free time, Lim uploads personal finance videos on his YouTube channel, Lim Finance, to guide others on their financial journey. He also creates gaming guides, walkthroughs, solutions, and tips for the games he plays, helping players with their progression.