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About Us

Who we are

Followchain covers the latest social media tips, guides, and how-tos that you can trust. Our library of more than 3,000 pieces of content is extensively researched and tested before publishing to provide the most reliable and up-to-date information. We cover a wide range of social media platforms including Instagram, TikTok, Snapchat, YouTube, Twitter, and Facebook.

We also cover messaging apps including Discord, and WhatsApp—gradually expanding to other verticals outside of social media such as finance, cryptocurrency, and gaming. Our content is predominantly family-friendly which is in line with Google Publisher Policies—with clean word choices and visuals to maximize user experience.

The site was originally launched in January 2020 as an “f4f” community for Instagram which later pivoted into an online publication. Since then, the site attracts over 1,500,000 people each month (approximately 50% US traffic) and is the top 15 site in the world for online marketing in 2022 (via SimilarWeb).

Our Writers

Lim How Wei is the founder of followchain.org, with 8+ years of experience in Social Media Marketing and 4+ years of experience as an active investor in stocks and cryptocurrencies. He has researched, tested, and written thousands of articles ranging from social media platforms to messaging apps.

Lim has been quoted and referenced by major publications and media companies like WikiHow, Fast Company, HuffPost, Vice, New York Post, The Conversation, and many others (source: link profile). One of his articles about the gig economy was quoted by Joe Rogan who hosts The Joe Rogan Experience (arguably the most popular podcast in the world), in the This Past Weekend podcast by Theo Von.

In his free time, Lim plays multiple games like Genshin Impact, League of Legends, Counter-Strike, Hearthstone, RuneScape, and many others. He creates guides, walkthroughs, solutions, and more on games that he plays to help other players with their progression.

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Lim Jin Hng is a writer at Followchain. He is an expert contributor to gaming and social media guides. Jin is experienced in multiple music production software like AVID ProTools, Logic Pro, and FL Studio. In his free time, he produces music for his YouTube channel at Jin Wav.

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Our Social Media

Editorial Guidelines

Every piece of content on Followchain is based on in-depth research across the web (e.g., social media, forums, the actual source) along with independent testing to ensure its quality, accuracy, and relevancy. In addition, older posts are frequently updated to maintain their freshness (e.g., listicles, statistics) and to ensure that they are always up-to-date.

For example, the article titled “Can Someone See That I Viewed Their Instagram Highlight?” has been tested using two Instagram accounts—one posting the highlight while the other views it—before arriving at a yes or no answer. For the article titled “What Does “Other Snapchatters” Mean on Snapchat?”, a series of tests were conducted using two accounts (similar to the previous example) that includes blocking, removing, not adding, as well as sourcing Snapchat support (via one of their replies on Twitter) to derive the definition of the term.

If you found an article that needs to be improved (e.g., misleading/inaccurate information, grammatical mistakes), or if you have feedback on one of our articles, feel free to contact us at support@followchain.org.