Looking to sell your Instagram account but don’t know how much you should sell it for?
This guide will be a complete overview of how much should you sell your Instagram account for.
At the end of the guide, you should be able to price your Instagram account at the most reasonable rate.
Let’s get right into it.
- Important metrics
- How Much Should I Sell My Instagram Account For?
- Price breakdown
- Average pricing of Instagram accounts (based on followers and engagement rate)
- Summary of Instagram account prices from followers
- Conclusion
Important metrics
Before selling your Instagram account, here are some important metrics people look out for.
Every Instagram account has different values due to these metrics.
1. Number of followers
One of the first things you’re going to look at is your number of followers.
Usually you’d only want to consider selling your Instagram account if you have 1,000 followers and above.
Instagram accounts below 1,000 followers usually have little to no value unless your engagement rates are exceptional (above 30%).
2. Niche
Secondly, the niche of your Instagram account will affect its price.
If your Instagram is a meme account, you’re going to have to price it lower.
Instagram pages that are in the business, entrepreneur or money niche will be priced a lot higher.
This is because they are much easier to monetize.
3. Username
The username of your account needs to be taken account only if it is a OG or semi-OG one.
An OG username is one that has real words from the English language without any numbers or special characters (e.g. hello, lol, fish).
These usernames can be worth thousands of dollars.
Unless your username is an OG one, it’s not going to add any value to the price of your Instagram account.
4. Demographic
The demographic you’re going to want to look at is the age and location.
The age depends on the buyer, but generally young adults (18-30) tend to be the most valuable.
Let’s move on to the location.
If your followers are mostly from tier 1 countries (e.g. USA, Canada, Australia), your account is going to be more valuable.
However, if your followers are mostly from tier 3 countries (e.g. India, Cambodia, Nigeria), then your account is going to be less valuable.
5. Engagement
The engagement of your account is going to be one of the most important metrics to look out for.
If you have thousands of followers but only a few likes, your account is not going to be worth a lot.
On the other hand, if your engagement rate is high (10%-30%), your account is going to skyrocket in value.
Engagement consists of 4 metrics.
The number of likes, comments, video views and story views.
Likes
As for likes, you should be looking at around 10% engagement rate.
Usually for a smaller account (below 10,000 followers), you’ll want to be looking at about 1,000 likes.
For a bigger account (over 10,000 followers), the engagement rate is going to be much lesser than a smaller one (6-8% engagement rate).
This is normal.
Comments
For comments, if your posts are getting a ton of comments, then it shows that your followers are engaged.
So you’ll be able to sell your account for a higher price.
Story and video views
Story views are also an important factor to estimate the value of your account.
Great story views are around 10% to 20% of your total followers.
This means that if you have 10,000 followers, 1,000+/- of them should be watching your stories.
Growth rate
Lastly, it’s the growth rate or the current growth of your account.
Your account’s followers and engagement can be huge.
However, if your account isn’t growing much over the past few weeks/months, its value will be diminished.
But if your account is growing hundreds of followers per day (along with engagement), the value of it is going to shoot up.
How Much Should I Sell My Instagram Account For?
Now it’s time for the million-dollar question, “How much should I sell my Instagram account for?”.
The short answer is — it depends. Based on the different metrics I’ve mentioned above (followers, niche, username, demographic, and engagement), every account is going to have a different price.
To make your life easier, I’ve compiled a table of real-life Instagram accounts for sale.
You can use these metrics and prices to benchmark against your own account.
That way you’ll have a rough idea on how much you should sell your Instagram account for.
| No. | Followers | Likes per post | Niche | Price | Description |
| 1. | 6,484 | 223 | Luxury & Motivation | $150 | Main audience: USA. |
| 2. | 9,812 | 1,357 | Pets & Animals | $278 | 100 to 400 organic followers per day. Followers from US, Brazil. Gender is 67% women. |
| 3. | 12,878 | 1,714 | Travel & Nature | $300 | US account based around travel with a mixed following. |
| 4. | 28,420 | 4,596 | Cars & Bikes | $400 | Growing 200 followers a day but in its prime (daily posting) it grew 500 followers a day. $20 per week by running ads/affiliate marketing etc. |
| 5. | 38,119 | 2,779 | Humor & Memes | $500 | Very decent meme page. |
| 6. | 54,516 | 1,150 | Fashion & Style | $670 | High-quality fan page account with real followers. |
| 7. | 80,447 | 4,897 | Fitness & Sports | $799 | Account created over 2 years ago. |
| 8. | 173,232 | 1,336 | Fashion & Style | $999 | The account is a year old. Very active account gaining around 1k followers every day. Averaging 2k+ likes on the recent 30 posts. |
Move on to the next section for a concise price breakdown on these accounts.
Price breakdown
Now, let’s breakdown the prices of the various Instagram accounts from the table above.
Account no. 1
The first user on the table has around 6,500 followers and 223 likes per post.
The main audience is USA which is a first tier country.
With these metrics in mind, this account is probably worth no more than $100 because the engagement rate is quite low.
Account no. 2
Number 2 on the table is in the pets and animals niche.
It averages 9,800 followers and 1,357 likes per post.
This is a very high engagement rate so this account is worth a lot more.
It’s easily worth around $250+.
The seller set the price at $280 which is very reasonable.
Account no. 3
Number 3 has around 12,900 followers and 1,714 likes per post.
This is account has decent engagement rate as well.
Valuing this account at around $300 is perfect.
Account no. 4
The next account on the table averages 28,400 followers and 4,600 likes per post.
Seller states that it is growing by 200 followers per day; 500 if you’re posting daily.
Growth and engagement rates are very high.
This account is easily worth around $400.
Account no. 5
Number 5 has around 38,000 followers and 2,800 likes per post.
This account has a higher number of followers than the previous one but lower engagement.
The account is a meme page which is harder to monetize.
Seller valued it at $500, but it should be valued at $400+.
Account no. 6
54,516 followers and 1,150 average likes per post.
This account has a lower engagement rate than the previous two accounts but a lot more followers.
Seller valued it at $670 but it should be lower.
Account no. 7
This account has around 80,400 followers and 4,900 likes per post.
About 6% engagement rate which is pretty high considering the account has a huge number of followers.
This account is priced at $799.
Account no. 8
The last account on the table has around 173,232 followers and averages 1,336 likes per post.
Very high number of followers but a very low engagement rate.
This account has a massive growth rate at 1,000 followers daily which is the biggest metric.
Seller valued this account at $999.
Average pricing of Instagram accounts (based on followers and engagement rate)
This table is a quick reference of the various pricing of Instagram accounts based on their followers and engagement rate.
Use this table to quickly estimate the price of your Instagram account.
| Followers | Engagement rate | Price |
| 5,000 to 10,000 | 10% to 30% | $100 to $150 |
| 10,000 to 15,000 | 10% to 20% | $200 to $300 |
| 15,000 to 30,000 | 8% to 15% | $300 to $400+ |
| 30,000 to 60,000 | 6% to 10% | $400 to $600+ |
| 60,000 to 80,000 | 3% to 8% | $600 to $1000++ |
| 100,000 and above | 3% to 6% | $1000 to $5000+++ |
Note: These are just rough estimates of how much you should sell your Instagram account.
Summary of Instagram account prices from followers
Here’s a quick summary of average Instagram account prices from the number of followers.
If you have 5,000 to 10,000 followers, you should be looking at selling your Instagram account at $100 to $150.
Next, if you have 10,000 to 15,000 followers, it should be worth around $200 to $300.
15,000 to 30,0000 followers at $300 to $400+.
30,000 to 60,000 followers at $400 to $600+.
60,000 to 80,000 followers is valued at around $600 to $1000++.
Lastly, 100,000 followers and above at $1000 to $5000+++ respectively.
Conclusion
In this article, I’ve mentioned the metrics you should look out for when pricing your Instagram account, 8 different Instagram account prices, and average Instagram account prices.
Hopefully you’ll have a better understanding on how much you should sell your Instagram account.
However, you should always benchmark your account to other accounts in the market to get a rough idea of its value.
This is because every account varies.
