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How to Fix Insights Option Not Showing on Instagram

Is the insights option not showing or working on Instagram?

To fix the insights option from not showing on Instagram, you need to switch to a professional account.

You can either switch to a business account or a creator account.

Both account types allow you to have access to the “Insights” feature, so you can select either one.

After you’ve switched to a professional account, go to your profile and tap on the menu icon.

Lastly, tap on “Insights” to check your insights.

You won’t be able to check your insights if you’re using a personal account.

Here’s how to fix the insights option not showing on Instagram:

  1. Tap on the menu icon on your Instagram profile
  2. Go to your settings
  3. Tap on “Account”
  4. Switch to a professional account
  5. Select a category
  6. Check your insights

1. Tap on the menu icon on your Instagram profile

The first step is to open the menu.

Firstly, open the Instagram app and log in to your account.

Keep in mind that the insights option is only available on the Instagram app.

You won’t be able to check your insights on the desktop version of Instagram.

Once you’re on the Instagram app, go to your profile.

On your profile, tap on the menu icon on the top navigation bar to open the menu.

2. Go to your settings

After you’ve tapped on the menu icon, the menu will open.

The menu contains multiple options.

This includes “Settings”, “Your activity”, “Archive”, and more.

Tap on “Settings” to go to your settings.

3. Tap on “Account”

After you’ve tapped on “Settings”, you’ll land on the settings page.

On the page, you’ll see multiple options.

This includes “Notifications”, “Privacy”, “Security”, and more.

To access your Instagram insights, you need to have a professional account.

Hence, if you have a personal account, you need to switch to a professional one.

To do so, tap on “Account” to go to your account settings.

4. Switch to a professional account

Instagram insights not showing fix

After you’ve tapped on “Account”, you’ll land on your account settings.

On the page, you’ll be able to change your account settings.

This includes your language, captions, sensitive content control, and more.

At the bottom of the page, you’ll see a couple of options.

This includes “Switch to Professional account” and “Add new professional account”.

Tap on “Switch to Professional account” to start switching to a professional account.

5. Select a category

After you’ve tapped on “Switch to Professional account”, you’ll be given information about the “Insights” feature.

Tap on “Continue” four times to proceed to the next step.

In the next step, you’re required to select a category that best suits your account.

For example, if you’re an artist, you can select the “Artist” category.

You can search for categories using the search bar.

Keep in mind that you can change your category at any time.

Once you’ve chosen your category, tap on “Done”.

6. Check your insights

Instagram insights

After you’ve chosen your category, you may be given a couple of options.

You can either choose to switch to a creator account or a business account.

Both accounts allow you to have access to the “Insights” feature, so you can choose either one.

If you want to switch to a business account, select “Business” and tap on “Next”.

Lastly, tap on “Save Settings” to protect yourself from unwanted interactions.

You can also skip this by tapping on “Not Now”.

You’ve successfully learned how to fix the insights option from not showing on Instagram!

Now, you need to check if you have the insights option.

To do so, go to your Instagram profile and tap on the menu icon.

After you’ve tapped on the menu icon, you should see an “Insights” option.

Tap on “Insights” to view your insights!

Now, you’ll be able to see the number of accounts that you’ve reached, engaged, and the followers that you’ve gained.

You can also filter the dates to “Last 7 Days”, “Last 14 Days”, “Last 30 Days”, and more.

To do so, tap on the dropdown box on the top navigation bar and select the timeframe that you want to check.

Conclusion

Instagram insights allow you to learn more about trends across your followers.

You can view insights for posts, stories, videos, reels, and live videos.

Unfortunately, insights are only available for business or creator accounts.

You can only see your insights on the Instagram mobile app and not the desktop version of Instagram.

On the insights page, you’ll be able to see a summary of your insights and tappable metrics.

On each metric, you can tap the (i) icon to learn the definitions of each metric.

You can also filter the metrics to a custom timeframe like the past 90 days.

You can switch back to a personal account at any time by navigating to your profile > Menu > Settings > Account > Switch account type > Switch to Personal Account.

When you switch to a personal account, your in-app insights will be turned off and insights from all of your content will be permanently removed.

Further reading

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135+ Good Instagram Comments For Your Friends

7 Best Instagram Story Viewers

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About the author

Lim How Wei

Lim How Wei is the founder of followchain.org, with 8+ years of experience in Social Media Marketing and 4+ years of experience as an active investor in stocks and cryptocurrencies. He has researched, tested, and written hundreds of articles ranging from social media platforms to messaging apps.