Home » Social Media » Instagram » How to Make a Website Like Instagram

How to Make a Website Like Instagram

Instagram is one of the most popular social media platforms in the world with over 2 billion monthly active users.

If you’re looking to make a website like Instagram, you don’t have to code using HTML/CSS.

Instead, you can use a CMS (content management system) like WordPress (.org) to save time and money.

WordPress is used by over 40% of all websites on the internet, and it’s the gold standard for website creation.

This quick and easy guide teaches you how to make a website like Instagram without HTML or CSS using WordPress.

Just so that you know you’re in good hands—I’m the founder of this website (that’s also built on WordPress).

In addition, I have multiple years of experience in SEO, blogging, and website creation.

Here is how to make a website like Instagram in 7 easy steps:

  1. Get web hosting
  2. Choose a domain name for your Instagram-like site
  3. Install WordPress
  4. Choose a theme
  5. Install social plugins
  6. Start managing your community
  7. Monetize your Instagram-like site

1. Get web hosting

  1. To get your Instagram-like site up and running, you need to get web hosting.
  2. SiteGround hosting is highly recommended because it’s fast, secure, and reliable.
  3. Click here to save up to 80% on SiteGround hosting.
  4. Choose between 3 plans—StartUp, GrowBig (recommended), or GoGeek.

2. Choose a domain name for your Instagram-like site

  1. Try choosing a domain name that’s branded, broad, and ends with .com.
  2. Other extensions like .org, .net, or .io, are fine too, but they are not the most common.
  3. A simple way to come up with a good domain name is to combine “your niche” + “a related word” together.
  4. For example, if you’re creating an Instagram-like site, you can name it “sharephotographs.com”.
  5. Review the order and pay using a debit/credit card.

3. Install WordPress

  1. Select “Set Up Website” to start the installation process.
  2. Select “Start New Website” and select “WordPress”.
  3. Choose if you want to add extra services.
  4. Select “Finish” and wait for WordPress to install.

Tip: If you need help with the installation process, you can contact SiteGround’s 24/7 support for help.

4. Choose a theme

  1. Once WordPress is finished installing, you need to choose a theme (the design of your site).
  2. You can find great WordPress themes on EnvatoMarket.
  3. For an Instagram-like site, I recommend buying a premium theme like Gecko by Peepso or GeneratePress.
  4. Click here to get GeneratePress (one of the fastest themes) for the best price.
  5. After you’ve bought a theme, install it, and navigate to your WordPress dashboard > Appearance > Themes > Upload Theme.
  6. To customize your theme, go to your WordPress dashboard > Appearance > Customize.

Tip #1: If you need help with customizing your theme, you can contact your theme’s support.

Tip #2: You can create a logo for free using Namecheap’s logo maker (it’s the best logo maker that I’ve used).

5. Install social plugins

Instagram WordPress Plugin

Recommended plugins to install:

  • Choose a photo-sharing plugin—Peepso, BuddyBoss, or BuddyPress.
  • Click here to get Peepso for up to 20% off.
  • Google Site Kit – Easily connect your site to Google Analytics to see real-time visitors and stats.
  • Yoast SEO – An all-in-one SEO plugin for WordPress that you can use to add an XML sitemap (a site directory).
  • Jetpack – A security, speed, and stats plugin.

Tip #1: To install plugins, go to your WordPress dashboard > Plugins > Add new.

Tip #2: Do your own research—there are multiple plugins and themes that can make your site look like Instagram.

6. Start managing your community

How to Start a Website like Instagram

Note: The screenshot above is the Peepso plugin (with the Gecko theme).

Here are some tips to manage your Instagram-like site:

  • Create a community around photo sharing—share travel photos, photography, art, and more.
  • Establish rules (e.g. no nudity, no violence), and don’t be afraid to ban people who break them.
  • Keep your Instagram-like site minimal, easy to use, and with distinct colors.
  • Have a strategy to get new members—launch your community on ProductHunt, and promote it on Twitter, Reddit, Instagram, or other social media platforms.
  • As the owner of your community, you need to make sure to be online as much as possible and share your own photos.

7. Monetize your Instagram-like site

  1. Once your site gains some traffic, you can start monetizing it.
  2. The easiest way to monetize your Instagram-like website is to serve ads on it (you can earn $5 to $20 per 1,000 visitors).
  3. I recommend applying for Google AdSense or Ezoic.
  4. Click here to start using Ezoic to serve ads on your website.
  5. Before you apply to either one, make sure that your site has a privacy policy and an “About” page.

Tip #1: Ezoic earns about 5x more than Google AdSense because of its technology.

Tip #2: After you’ve reached 50k or 100k monthly visitors, you can apply for Mediavine or Adthrive (both are premium ad networks).

Further reading

How to Start a Music Blog

How to Make a Website Like Wikipedia

How to Make a Website like Twitter (5 Easy Steps)


About the author

Lim How Wei

Lim How Wei is the founder of followchain.org, with 8+ years of experience in Social Media Marketing and 4+ years of experience as an active investor in stocks and cryptocurrencies. He has researched, tested, and written thousands of articles ranging from social media platforms to messaging apps.

Lim has been quoted and referenced by major publications and media companies like WikiHow, Fast Company, HuffPost, Vice, New York Post, The Conversation, and many others. One of his articles about the gig economy was quoted by Joe Rogan who hosts The Joe Rogan Experience (arguably the most popular podcast in the world), in the This Past Weekend podcast by Theo Von.

In his free time, Lim plays multiple games like Genshin Impact, League of Legends, Counter-Strike, Hearthstone, RuneScape, and many others. He creates guides, walkthroughs, solutions, and more on games that he plays to help other players with their progression.