Home » Social Media » What is Skool? The Viral Community for Creators

What is Skool? The Viral Community for Creators

Skool went viral on the internet—driven by popular creators like Alex Hormozi and Hamza Ahmed.

Alex Hormozi made a $100 million investment in the company, making him a co-founder.

On the other hand, Hamza is one of the most popular creators on Skool, with Adonis Gang.

If you’ve recently heard of Skool on 𝕏, TikTok, or Instagram, you might not know what it is.

In this article, you’ll learn what is Skool (skool.com), the viral community for creators, is it legit, and is it free to use (pricing).

What is Skool?


Skool is an online learning platform with communities that offer courses in multiple subjects.

This includes digital marketing, personal development, sales, copywriting, and more.

Founded by Sam Ovens and Daniel Kang in 2022, Skool is one of the fastest-growing community platforms today.

It’s similar to platforms like Circle, Mighty Networks, Kajabi, and Teachable.

According to Sam Ovens, he built Skool as a direct competitor to Kajabi and Facebook groups.

These websites allow you to create your own community to host online courses, live sessions, and more.

Sam wanted to create a platform that combines communities, courses, and events in one place.

In addition, he aims to make learning fun by introducing a point/leveling system and a leaderboard.

Members can earn points and level up by being active and engaging in the community.

On August 26, 2023, Skool introduced payments where creators can make money from their communities.

This incentivized creators to host their courses on the platform as they can generate monthly recurring revenue from it.

How does Skool work?

skool app

Skool works by allowing creators to create free or paid communities and users to join them.

The platform is available on desktop, iOS on the App Store, and Android on the Google Play Store.

If you’re a creator, you can create your own community on Skool and earn money from subscriptions.

If you’re a user, you can join free and paid communities to learn about topics from marketing to fitness.

For example, Hamza Ahmed has a free community called “Adonis Gang” that has over 100k members.

To join, you need to sign up for Skool, select “Join Group”, answer some questions, and wait for approval.

Once you’re approved, you can post in the community, study courses, and make friends.

Most creators on Skool promote their communities using a “funnel” that includes social media marketing.

Here’s an example of a creator promoting his Skool community on social media with a Typeform link.

After someone submits the link, they will land on a booking page where they can book a 15-min consultation.

Most popular creators also have both a free and a paid community as part of their business models.

They let users join their free community first as a freebie and convert them to join the paid community later.

Is Skool free to use?

Skool pricing

If you’re a creator, you can create a community by starting a 14-day free trial.

After your free trial is expired, you need to pay $99 per month to maintain your community.

You can cancel the subscription at any time with 1-click and there are no hidden fees.

If you’re a user, you can join free communities on Skool that do not cost you anything.

However, if you’re joining a paid community, you need to pay a monthly subscription.

The monthly subscription depends on how much the creator charges to join their paid community.

When you create a community, you can set up courses, add events to your calendar, and more.

Further reading

Beginner’s Tutorial to Use Moomoo

SiteGround Tutorial for Beginners

How to Find Your Coinbase Wallet Address

About the author

Lim How Wei

Lim How Wei is the founder of followchain.org, with 8+ years of experience in Social Media Marketing and 4+ years of experience as an active investor in stocks and cryptocurrencies. He has researched, tested, and written thousands of articles ranging from social media platforms to messaging apps.

Lim has been quoted and referenced by major publications and media companies like WikiHow, Fast Company, HuffPost, Vice, New York Post, The Conversation, and many others. One of his articles about the gig economy was quoted by Joe Rogan who hosts The Joe Rogan Experience (arguably the most popular podcast in the world), in the This Past Weekend podcast by Theo Von.

In his free time, Lim plays multiple games like Genshin Impact, League of Legends, Counter-Strike, Hearthstone, RuneScape, and many others. He creates guides, walkthroughs, solutions, and more on games that he plays to help other players with their progression.